Why is email validation service important?

A consumer normally checks their email at least once a day, which makes email marketing the most convenient way of marketing the product/brand. It doesn’t matter if the email is opened on mobile or laptop, what matters is that it is opened by the consumers daily. 

All businesses want to drive traffic to their website and the most common way to do that is through email marketing. Email marketing has become so important for business organisations, that it has become more like an industry standard to work with. 

There are more than 55%of the business organisations who have used it and have only got positive results. There is a whole team dedicated to email marketing, whereas it can be eliminated with the help of an email validation system.

Listed below are a few reasons why a business should have an email validation system-

• Spam emails

It is very often that you send the email to the customer which is sent to their spam folder, to avoid this you can simply switch to taking the services of email validation. For every 10,000 emails, you are sending to your customer, the spam emails should be less than 1000. This also saves the brand reputation.

• Less number of email bounces

Your email validation system will help you with identifying all the email addresses where the emails are not getting delivered. Eventually, you will see the number of emails that have been delivered have increased. The email validation system will not only prevent but eventually lead to no email bounces at all.

• The sales team gets accurate data

It is more like a hit and trial method, the members of the sales team are not aware whether their email is reaching the target audience or not. This is the reason why email validation services are important. Once the sales team has got a list of verified email addresses, it will eventually show the results like increased sales and traffic to the website of the company.

• No fines

As a result of a lot of email bounces, the company starts to receive warnings and if it continues they are fined with a heavy penalty. To avoid any fines or punishment, email validation services have to be taken.

• Updates list of mails

Your email validation system will automatically update the emails which are not in use, or which are fake or scams, all of this is important and it saves a lot of time for the business organisation. Almost 1 mail address amongst the 5 gets bounced every time, and this system will eliminate that email address on its own. This will also lead to a reduction in employee turnover for the organisation.

Getting an email validation system will be an asset for the organisation which will give great returns in the future. It will save the time of the sales team, will lead to increased turnover of the business, and also prevent the reputation of any business organisation. Therefore, email validation services are important for every business organisation.