Best Response-Boosting Tricks to Try in Your Next Email for Follow Up

Many salespeople mistakenly assume that not getting a response to their first email means the prospect is not interested and wishes to be left alone. Therefore, after a couple of days of not hearing back from the recipient, they choose to move on to a new prospect and thus miss out on the unique benefits that follow-up emails offer.

Statistically, only 2% of sales are closed upon an initial point of contact – the majority require at least eight touchpoints to happen. It means that by not following up with your potential customer, you forfeit 98% of opportunities to strike a successful deal. There can be various reasons why your prospect failed to reply to your email. Instead of giving up easily, try steering a potential customer into realizing their need to buy your product or service with the help of follow-up emails!

Here are a few ideas provided by Reply.io to help you write a follow-up email that will catch your prospect’s attention and increase the odds of getting a response. For more information and practical advice, please see this guide – https://reply.io/follow-up-guide/.

Make it short and personal. Keep your every sales email short and follow-ups even shorter. Respect your prospect’s busy lifestyles by crafting a friendly, sweet, and to-the-point follow-up email.

Express a firm belief in your product’s values and its 100% fit for the prospect’s needs. Your potential customers need to know that you are not just bugging them to get a commission – you are doing it because you are sure that your product is good and can help them a lot.

Add unique value to each email. The best way to connect with your prospect via follow-ups is by getting them to see you as a trusted and knowledgeable advisor. Do it by giving a valuable personal touch customized to the prospect’s interests and sharing social proof, helpful tips, or statistics.

Finally, know when it is time to give up and learn to walk away gracefully. Not every battle is winnable, and there are times when the only thing that is left for us to do is retreat. Avoid writing it off as a failure, though. A prospect now knows about your business. The chances are they already know more about you than about your competitors, and so, when the need arises, they will think of you first and may even browse their inbox for that final email where you urged them to reach out at any time.