Apple iPhones Become Consumers’ Favorites Worldwide, Putting Pressure on Samsung
Apple iPhones are preferred worldwide over high-end Android phones from Samsung. Despite the high price, young consumers are increasing their demand for iPhones. As a result, Apple enjoys global market dominance for its premium phones, just as it does in the US market.
According to the most recent BNN world news, demand for Apple iPhones is increasing in overseas markets ranging from Europe to Asia. It has become a favorite for Gen Z (people in their twenties and teens) and a must-have for them for their daily chores like watching their favorite movies, playing games, and for educational needs. The iPhone’s features, such as high-quality cameras for taking photos and Airdrop for sharing photos, as well as its excellent design, are catching the attention of the younger generation.
Samsung is under pressure and has introduced foldable Galaxy phones
The increased dominance of iPhones in global markets is putting pressure on Samsung Electronics Co. To improve its market dominance, Samsung has introduced foldable Android phones such as the Galaxy S23 Ultra with features like 100x zoom cameras.
The splashy foldable phone from Samsung, the Galaxy S23 Ultra, received the praise of Elon Musk, the CEO of Twitter. The features of the Samsung Galaxy Ultra include 256 GB ROM, 12 GB RAM, a 6.8-inch Quad HD display, a 5000 mAH Li-ion battery, a Qualcomm Snapdragon 8 Gen 2 processor, a 12 MP front camera, and a 200 MP rear camera. It is available in various colors. The preorder volumes for the Samsung Galaxy Ultra are higher compared to previous-year models.
Apple operates four stores in South Korea
After inaugurating its first store in South Korea in 2018, Apple is improving its clout in the backyard of Samsung, where it manufactures Android smartphones. Apple has four stores in the country and has introduced its smart payment system, Apple Pay, to consumers.
According to a poll conducted by Gallup Korea, South Koreans in the age group of 18 and 29 accounted for 52% of iPhone users as of last year. The same poll showed that the share of Samsung in smartphones declined from 45% to 44% in 2022. However, the older age group in South Korea still prefers Samsung Android phones.
Chung Kyung-rim, a 22-year-old student in Seoul, said that most of her college friends use iPhones because of their more attractive design and ability to capture breathtaking photos. She also said Samsung has improved the style and look of its Android phones and has come up with flip phones in diverse colors to attract users and persuade them to buy one.
Apple iPhone Shipments rose to 76% in 2022
The clout among the young generation will help Apple increase its share in the premium phone segment, just like it does in the US market. Shipments of smartphones priced at $800 or higher to international markets increased to 76% in 2022, up from 65% in 2018. According to the latest news, Apple iPhones are also enjoying improved market share in China.
Samsung is the world’s biggest smartphone maker
Samsung is the largest smartphone manufacturer in the world and has retained its position since 2012. However, Apple is closely following Samsung in terms of volumes. In the last five years, Samsung has held 21% of the smartphone market share, and Apple will follow suit with 19% in 2022, up from 15% in 2018.
Smartphone makers enjoy a lion’s share of the production of premium phones. According to Counterpoint Research’s director, Tom Kang, the leaders in smartphones are showing their talent by offering high-end phones with improved features to improve their revenues.
